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About Us

WE ARE ABOUT PERSONAL DEVELOPMENT, WE ARE ABOUT EMPLOYEE ASSESSMENT, WE ARE ABOUT WORK/LIFE BALANCE AND WE ARE ABOUT MISSION AND PURPOSE.

Primary COLORS is a product of Colornetrix, LLC and is associated with That’s EnterTRAINment!, a training and consulting company based in Dallas, Texas.

Our Originator, Tim Salladay, B.A., M-Div., has been in the training and consulting industry since 1987.  Devoting the first fifteen years of his career to an emphasis on the “behavioral styles,” Tim grew to understand the intricacies and nuances that then compelled him to formulate Primary COLORS.  

Blending  his experience, pastoral care emphasis and his Masters of Divinity degree has resulted in  new insights.  After nearly 20 years as an entrepreneur, Mr. Salladays experience is applying thosee insights to personal assessment and organizational development. There is also a special emphasis on sales training and management competency applications.

Our Growing Client List for Primary Colors:

  • Dallas Independent School District
  • The Texas Lottery Commission
  • Baylor University Center For Professional Selling
  • Lead Plus
  • Globalsites.net
  • The DFW Federal Club

That’s EnterTRAINment’s Client List includes:

  • Kraft Foods, Inc. (Sales and service training, Motivation)
  • Toyota USA (Product Launches and Sales Training)
  • Ford Motor Co. (Culture Change Training)
  • J.D. Power (Process Improvement Training)
  • Forest Lawn Cemeteries (Sales Motivation)
  • Maritz Performance Improvement Company (Sales Training for their clients)
  • ADP (Strategic Planning)
  • Sony of America (Sales Training)
  • Triad Hospitals (Team Consulting)
  • Texas Health Resources (Motivation)
  • Six Flags Over Texas (Management Training)  
  • Sandy Corporation (Sales Training)
  • WellStar Health system (Customer Service Training)
  • BMW, USA (Sales Training)

What Users Are Saying

"I like the instrument and report so much that I want to use it at home with my wife."  Dr. Troy Coleman, Assistant Superintendant, Human Resources, Dallas ISD.

"This system clarifies much of the confusion surrounding all those other systems that are out there.  It will really improve team productivity."   Dr. Robert Rowntree, Triad Hospitals

"I have used many other systems for my work, but this one is more intuitive, straight-forward and user-friendly."  Dr. Rhonda Blackburn, PhD.  Texas A&M University

"I used your sight as a case study during my presentation at the Microsoft Programmer\'s Conference.  It is impressive!"   Jim Zimmerman, Globalsites.net

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